What's In Store Brand Campaign

The PlayStation™Store marketing team was working on an above the line brand campaign video. The video features a magical merchant, and a store featuring curious and objects from various first party PlayStation i.p. The marketing team requested below the line static assets however there were two challenges. We could not use the actor's likeness, and we were not given assets other than behind the scenes photos.

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For this campaign, i sourced stock imagery and textures, and recreated the set pieces in various formats to support the digital channels. Fortunately the featured items could be sourced digitally from the games featured.